About 2Seventy

Forged in rooms where the message had to hold.

We help leaders turn complexity into clear direction, credible messages, and coordinated action, especially when the stakes are high and the margin for error is small.

Erik Westmoreland, founder of 2Seventy Consulting

Erik Westmoreland, Founder & President

The Origin

From asking the hard questions to solving the hard problems.

It started in broadcast journalism, where the job was to find the story, and the habit of asking the question nobody else asked. Over time, that discipline grew into something larger: a team of talented communications professionals drawn from public affairs, government, journalism, technology, and operations.

Our team comes from different worlds and brings different instincts to the table. That is not a complication. It is the advantage. Together, we cut through tangled marketing, high-stakes communications, and crises that arrive without warning. We know how to turn a strong idea into a story that earns attention. From national news outlets to respected trade and industry publications, our team shapes credible narratives, prepares leaders for the spotlight, and helps clients reach the audiences that matter most.

The approach is honest: confront the problem directly, tell the client what matters, protect their interests, and never mistake reassurance for a solution.

The 2Seventy Method

The loop that closes the compass.

We build iteratively — refining the message continuously while holding an unwavering focus on the objective. The cycle comes from Air Force strategist John Boyd, and it's how we run every engagement.

OBSERVE

See the field clearly.

We listen before we prescribe. We gather the facts, read the environment, and identify the pressures, audiences, and assumptions shaping the problem.

ORIENT

Refine the position.

We connect what we learn to the larger mission. We separate signal from noise, map the stakeholders and risks, and establish the position from which the organization can move.

DECIDE

Choose the route.

We narrow the field to the choices that matter. We clarify the tradeoffs, define the message, and give leaders a practical course of action they can defend and execute.

ACT

Execute, measure, repeat.

We put the decision into motion through disciplined communications, coordinated engagement, and measurable delivery, then study the response and begin the cycle again.

Credentials

The record behind the counsel.

Our team's experience spans national security, federal public affairs, technology, journalism, cultural institutions, and the private sector. We have advised leaders, managed complex communications, built public-facing campaigns, and worked inside organizations where clarity, credibility, and sound judgment were essential to the mission.